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Borussia Dortmund is the intense football experience
Borussia Dortmund symbolizes intensity, sincerity, cohesion and ambition. Everything we do has a strong personality. Our stadium is spelled with epic. This is where all the energy of the BVB is released. We enjoy a special place in the hearts of all our fans: their unconditional loyalty has led us to good times and bad times for more than a hundred years. We decided to give them something back. It will be through the success of sports or through the promise of being faithful to our traditional spirit and true, honest, fighting, and based on the values of the city and its people, as it has always been.
Intensity
Borussia Dortmund shows a unique and intensive football experience. Everything about the club is full of maximum energy and deep emotion. Club colors, black and yellow, are visual representations of this intensity. It makes BVB unique and makes clubs captivate many people.
Authenticity
Borussia Dortmund is loved by fans. Like them, BVB has a deep connection with their hometown of Dortmund and the West Paulian region: honesty, sincerity and grit. We have this sincerity as a cover of honor, but also the scars and worries that come with it. Make BVB an ending, and allow club support from old and young fans.
Cohesion
Borussia Dortmund is a spiritual home and a large family for many people. BVB has a tremendous appeal: For the Dortmund people, it is the only constant that provides happiness and solidarity in a city that has undergone so much upheaval. The fans' unconditional loyalty is a visible expression of this cohesion. It has made the BVB converge the crowd and allowed the club to always rely on fans even in difficult times.
Ambition
Borussia Dortmund is an important and successful club. The BVB has touched many hearts in its long history and won many major honors, including the UEFA Champions League, the European trophy and the German Championship. The visual expression of this ambition is the willingness to always give everything for the cause and then take the time to get back up after falling. It made BVB a permanent club in the Bundesliga and allowed it to face a confident and proud opponent.
